From Spots to Streams: How Broadcasters Can
Monetise Across Linear, OTT and FAST
Platforms
Webinar | Online Forum
About The Webinar
The media consumption landscape is fundamentally changing. Viewers are no longer confined to linear schedules, instead fragmenting their attention across Over-the-Top (OTT) services and a rapidly growing number of Free Ad-Supported Streaming TV (FAST) channels.
For broadcasters, this seismic shift presents a critical challenge: the traditional 30-second spot is no longer enough to sustain growth.
Where
Online/Virtual
When
Tuesday 20 January 202610h00 (GMT)
11h00 (BST)
12h00 (SAST)
13h00 (EAT)
About This Online Forum
As part of BMA's industry programme on future-proofing broadcast revenue, this online Forum will dissect the new, converged media ecosystem. We will move beyond the theoretical and provide a practical playbook on how broadcasters can build a unified and profitable monetisation strategy that bridges the gap between their linear foundations and their digital future.
This session will illuminate the innovative tools and tactics needed to thrive, from leveraging first-party data to deploying dynamic, addressable advertising across all platforms. We will explore how to create a seamless commercial experience for advertisers and viewers alike, ensuring that every stream, channel, and platform is maximised for its full revenue potential
Speakers
Jeff Schon is currently CEO & Co-Founder of Akili Network Inc. The first commercial free digital broadcast network distributing the world’s best educational entertainment to the 18 million children of Kenya on digital television, mobile, tablets and computers.
Co-founder of Akili Network, a free-to-air digital content network broadcasting Akili Kids!, the first educational children’s entertainment platform in Kenya, distributing content across television, mobile devices and the Internet. As CEO, I am head of programming, production, strategy, finance legal and administration.
Prior to that he was President of Massiverse LLC a company that develops integrated cross platform entertainment and education content for kids. He is also General Manager of Eggbox LLC the company that developed Peep and the Big Wide World, a television program produced by WGBH which won the 2005 Emmy for Outstanding Children’s Program.
Prior to Massiverse Jeff was a Partner at The Cheyenne Group, a retained executive search firm.
From 2001 through 2004, Jeff was VP Educational Technology at Scholastic where he was responsible for product development of educational software programs for preK-12 institutions, including the highly successful reading intervention program, Read 180.
From 1998 through 2000, Jeff was President and CEO of Grolier Interactive, the Division of Grolier that developed, marketed and distributed the highly regarded Grolier Multimedia Encyclopedia on CD-ROM, DVD and online. From 1994 through 1997, Jeff Schon was President and CEO of Living Books, a Random House/Broderbund Company that published the most successful line of children’s interactive storybooks in the multimedia industry, including titles based on Dr. Seuss’s works.
Prior to the software industry, Jeff worked for twenty years in the film and television industry, producing and/or directing programs ranging from award-winning animated series such as The Legend of Prince Valiant, to documentary programs for the National Film Board of Canada and PBS to the first season of Pee Wee’s Playhouse.
He serves on the Board of Trustees of St. Stephen’s School, in Rome, Italy and holds a BA in economics from Swarthmore College.
He is a member of the Producer’s Guild of America New Media Council and the International Academy of Arts and Sciences (International Emmys).
Jeff Schon
CEO — Akili Network TVCo-Founder & President of Wi-flix, a business strategist and Managing Director of Bac-Tech Solutions Limited. I believe I have a good story to super-charge early startup founders, entrepreneurs who are poised to take on the 4th revolution in emerging markets.
Bright has over 18 years of experience in Digital Business and Tech, Fintech, Value-Added Services, Content Curation and Acquisition in global environments. He has significant general startup management experience and leadership across Media-Tech, Commerce, and Telecommunications. He led the team that built the Wi-flix App, leveraging on partnerships with Telecom and new Media companies across Africa, including MTN, Vodafone, AirtelTigo, Safaricom, Globacom, Orange, Amazon prime video, Transsion, Foxxum and others. He’s a Member of New York Founders Network, DutchTech Inc, Startup Professional Inc, MEST Africa Alumni, ALX Start-up Advisory Member and Event Advisory Board Member. Broadcast Media Africa (BMA) and South African Broadcasting Association (SABA): OTT Content Streaming Summit Africa 2026.
Bright Yeboah
Co-Founder/President — Wi-FlixRamadhani Bukini currently serves as the Director General of ZBC a leading media organisation in Zanzibar Island known for its commitment to delivering analytical news, infotainment programs, and innovative national campaigns to a diverse audience. With a career spanning over 13yrs in the broadcasting and media industry, Bukini has established a reputation for visionary leadership, innovation, and a deep understanding of the evolving media landscape.
He began his Broadcasting career as a Production Manager at Clouds Media Group and quickly rose through the ranks due to his strong managerial judgment and leadership skills. Over the years, he held various strategic positions, including Programs Manager at Clouds Media Group, Production Manager at Startimes Tanzania, and Chief Executive Officer at Plus Networks, where he led initiatives that modernised operations, expanded audience reach, and achieved financial advantages.
Appointed as Director General in 2023, Bukini has overseen a period of dynamic transformation at ZBC, championing digital integration, strengthening public service broadcasting, and Financial Independence. Under his guidance, The Corporation has launched several acclaimed programs and projects that reflect the diversity and richness of its audience.
He actively participates in International media forums and has contributed to policy discussions shaping the future of broadcasting in our region. Ramadhani Bukini holds a BSc. Information Technology from the Institute of Finance Management and MBA – Corporate Management from Mzumbe University. Presently, he continues to lead with a clear vision: to uphold Business Development integrity, embrace innovation, and ensure that ZBC remains a trusted and preferred entity in a rapidly changing media world.
Ramadhani Bukini
Director General — Zanzibar Broadcasting Corp.Celestine Umeibe is a seasoned media executive and the Chief Executive Officer of Network AREWA24 Limited, West Africa’s leading Hausa-language television channel and content studio. Under his leadership, AREWA24 has solidified its reputation for delivering culturally relevant, high-quality programming across West Africa. He drives the company’s strategic, operational, and commercial success.
Previously serving as Deputy CEO and Chief Commercial Officer, Celestine was instrumental in spearheading a strategic partnership with CANAL+ International, Multichoice and StarTimes, significantly expanding the channel’s reach to over 55 million viewers across West Africa, including the free-to-air broadcast platform. He also oversaw the growth of one of the continent’s few fully owned and operated Subscription Video-on-Demand (SVOD) platforms, now boasting more than 12,000 hours of original, locally produced content.
Celestine’s career spans leadership roles at TVC Communications and NTA-STAR TV Network, where he played a key role in the launch of TVC News and StarTimes Nigeria, respectively—two major milestones in Nigeria’s broadcast industry.
He holds a master’s degree in Corporate Communications from the Rome Business School, another in International Relations from the University of Strasbourg, and a Bachelor of Arts from the University of Lagos, alongside various executive certifications.
A passionate advocate for democratising access to information, particularly for underserved communities, Celestine is deeply committed to excellence, inclusion, and innovation in media.
Chidi C. Umeibe
CEO — Arewa24With over 15 years of professional experience in middle management and executive roles, I have acquired a diverse skill set encompassing statistics, strategic planning, financial management, new business development, and research. My expertise spans across the telecommunications and broadcasting industries, where I have successfully contributed to various initiatives and projects.
Nico Mwiya
CCO — NBC+The Agenda
Introduction
Welcome And Introduction by Broadcast Media Africa
Topic: From Spots To Streams: Monetising Across Linear, OTT And FAST Platforms
Key Themes
How broadcasters can unify monetisation across Linear, OTT, and FAST platforms
Transitioning from traditional ad-spot models to dynamic, digital-first ad formats
Programmatic & addressable TV: opportunities, challenges, and revenue impact
Building effective FAST channel strategies: content curation, distribution & branding
Leveraging first-party data to drive targeted advertising and audience value
Balancing AVOD, SVOD, and hybrid monetisation strategies for new audience behaviours
Wrap Up And Close Of Webinar | Online Forum
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