Topics to be Addressed

Topics to be Addressed

⦿ Reimagining The Advertising Value Chain: From 30-second spots to data-driven dynamic ad insertion.

⦿ Unified Ad Sales Strategies: How can broadcasters restructure their sales teams and technologies to sell total audience reach across Linear, OTT, and FAST platforms, rather than in silos?

⦿ The Power Of Programmatic: What are the best models for implementing programmatic advertising in FAST and OTT environments to increase fill rates and ad yield?

⦿ Beyond The Pre-Roll: Unlocking new revenue with Dynamic Ad Insertion (DAI), shoppable content, branded experiences, and interactive ad formats.

⦿ Data As A Currency: What are the most effective strategies for ethically collecting and activating first-party viewer data to create high-value audience segments for addressable advertising?

⦿ The FAST Lane To Revenue: Analysing successful FAST channel launch strategies, from content curation and channel branding to securing profitable distribution deals.

⦿ Hybrid Monetisation Models: Is there a place for hybrid AVOD/SVOD tiers within a traditional broadcaster’s portfolio to capture multiple market segments?

⦿ Measurement And Attribution In A Fragmented World: How can we prove ROI to advertisers with new measurement standards that accurately reflect viewership across all platforms?